AI Insights · Timothy · October 2024
Top 5 Film & Television Apps in South Africa Q3 2024
Explore the performance trends of the top film and television apps on the unified platform in South Africa during Q3 2024, including downloads, revenue, and active users.
In the third quarter of 2024, the film and television app market in South Africa demonstrated diverse trends across the top five applications, as reported by Sensor Tower. Here's a look at how each app performed in terms of weekly downloads, revenue, and active users.
Showmax showed a dynamic trend in weekly downloads, peaking at roughly 78.6K in mid-August, and closing the quarter with approximately 72.3K downloads in the last week of September. Active users increased steadily, starting from 677K in early July and reaching around 1.11M by the end of September.
Netflix maintained a consistent revenue stream, with weekly figures hovering around $12K to $14K, ending the quarter slightly above $14.3K. Downloads fluctuated, beginning with 71.3K in the first week of July and finishing strong at 72K in the last week of September. Active user numbers varied throughout the quarter, peaking at 1.06M in late September.
ShortMax - Watch Dramas & Show experienced notable changes in revenue and downloads. Revenue peaked at $25K in mid-July before settling to around $16K by the end of September. Downloads surged to over 112K in early August, then declined to nearly 25.8K by the end of the quarter. Active users grew steadily, reaching approximately 190K at the close of September.
Viu - Stream TV Shows & Serials exhibited stable performance in both revenue and user engagement. Revenue experienced minor fluctuations, closing the quarter at about $4.7K. Downloads increased to over 52.8K in the final week of September. Active users rose to approximately 555K by the end of the quarter.
DramaBox - Stream Drama Shorts saw a peak in revenue at $38.1K in early July, with a gradual decline to about $26.3K by the end of September. Downloads peaked at 65.9K in mid-August, then stabilized at 21K towards the quarter's end. Active users increased to 161K by the last week of September.
These insights reflect the dynamic nature of the app market in South Africa for film and television applications, showcasing varying trends in user engagement and revenue generation. For more detailed insights, you can explore the data on Sensor Tower.
